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Bok 1)
Titel: How to Fail at Almost Everything and Still Win Big
Författare: Scott Adams
Språk: Engelska
Antal sidor: 256
ISBN-101591847745

Beskrivning:
The World's Most Influential Book on Personal Success

The bestselling classic that made Systems Over Goals, Talent Stacking, and Passion Is Overrated universal success advice has been reborn.

Once in a generation, a book revolutionizes its category and becomes the preeminent reference that all subsequent books on the topic must pay homage to, in name or in spirit.

How to Fail at Almost Everything and Still Win Big by Scott Adams, creator of Dilbert, is such a book for the field of personal success.

A contrarian pundit and persuasion expert in a class of his own, Adams has reached hundreds of millions directly and indirectly through the 2013 first edition's straightforward yet counterintuitive advice-to invite failure in, embrace it, then pick its pocket.

Bok 2)
Titel: Win Bigly: Persuasion in a World Where Facts Don't Matter
Författare: Scott Adams
Språk: Engelska
Antal sidor: 304
ISBN-100735219710

Beskrivning:

NEW YORK TIMES BESTSELLER

From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds.
 
Scott Adams—a trained hypnotist and a lifelong student of persuasion—was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
 
Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.
 
The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
 
·  If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority.
·  Stop wasting time on elaborate presentations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.
·  Creating "linguistic kill shots" with persuasion engineering (such as “Low-energy Jeb”) can be more powerful than facts and policies.


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