Spin Selling av Neil Rackham

Legat orörd i en låda. Se beskrivning nedan: Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process Fakta Språk Engelska Bandtyp Häftad Utgiven 1995-11-01 Antal sidor 252 ISBN 9780566076893