Wish you were here - Branding of Stockholm and destinations

Wish you were here - the branding of Stockholm and destinations av Stubbs, Julian Häftad bok. *UP There, Everywhere. Second edition uppl. 2012. 229 sidor. ISBN 9781456414238 Skick: Nyskick Språk: Engelska Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding program and looks at other relevant examples from around the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more. It examines the similarities with the branding of consumer products as well as the major differences and challenges. Discover the essential elements that made certain places branding icons. --- Finns på Ersboda. Djur- och rökfritt hem.